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Session 2: Market Research

Market Research

What and where is your market?

When you develop a marketing plan, you can strategically broaden and diversify your audience and client base. Understanding your target audience is key to this development. Find what and who else is out there, and ask the right questions before you launch into a new market with no grounding.

2.1 Market Research: Understanding your Audience

Nowadays, there seems to be a market for everything and anything. Your market may be niche, or it might be broader than you thought. Research about different types of consumers and their perspectives will help you match what you make or do with those who want to buy it.

2.2 Competitive Advantage

What are other creative professionals doing and how are you different?