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strengthening, unifying and connecting greater Cleveland's arts and culture sector

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Session 2: Market Research

Market Research

What and where is your market?

When you develop a marketing plan, you can strategically broaden and diversify your audience and client base. Understanding your target audience is key to this development. Find what and who else is out there, and ask the right questions before you launch into a new market with no grounding.

2.1 Market Research: Understanding your Audience

Regardless of what your product or service is, there is a market for it somewhere. It doesn’t matter how big or small that market is – what matters is your ability to match what you make or do with those that want to buy it.

2.2 Competitive Advantage

What are other creative professionals doing and how are you different?