The Collaborative Marketing Database is an initiative between Northeast Ohio arts and cultural organizations and is governed by these member organizations. It is operated by Elliott Marketing Group of Pittsburgh, PA. Arts Cleveland coordinates the collaborative, serves as the intermediary between Elliott Marketing Group and the consortium members, and facilitates meetings among the members. This report provides insights on arts and culture consumers based on data that has been aggregated from the Collaborative Marketing Database. Two primary statistical models are used: a market model and a cross-sell model.
Collaborative Marketing Database